How To Judge The Popular Trend Of Automotive Leather In The Chinese Market

The Chinese market used to pay little attention to automotive PU leather, but now automotive decorative leather is getting more and more attention. Whether it is a large car or a small car, consumers want to see stylish and exquisite interiors. And people's demand for personalization is also becoming more obvious. The specific trends are as follows.

Interior color tone--In the process of studying the preference for interior color tone in the Asian market, we found that with people's preference for light-colored car exteriors, especially the preference for white exteriors in the Chinese market, the interior also tends to be light-colored. Light and medium-colored interiors are most popular in the luxury car segment. Automotive decorative leather has become the first choice for light-colored interiors due to its wear resistance and easy cleaning properties. We have specially designed anti-fouling and easy-to-clean coating processes to achieve efficient anti-fouling of leather.

Backseat passengers--The Chinese luxury car market pays more attention to the details and materials of the rear seats. Most luxury car buyers spend more time sitting in the back seats, so they have higher demands for the luxury configuration of the car, such as: more spacious legroom, higher comfort, adjustable temperature seats, high-definition TVs, and a full set of automotive decorative leather interiors.

Seats - To keep the interior clean and tidy, it is common in China to add cloth seat covers to the seats. As leather interior decoration becomes more popular in the Chinese market, users will feel the advantages of leather seats, especially the wear resistance and easy cleaning characteristics.

Personalization - People want their cars to reflect their personal style, taste and temperament. They want the car interior to have both "design" and functionality like designer bags, high-tech watches, iPods and mobile phones. Consumers want to buy leather with personalized design and exquisite craftsmanship, furniture-like leather, specially designed colors and perforation patterns, beautiful and novel stitching, and comfortable seats that are warm in winter and cool in summer. China's young generation pursues both individuality and fashion, and automotive leather decoration will develop in the direction of personalization. Providing DIY-style personalized solutions is also one of our long-term goals.